Jinal’s Kindle Notes & Highlights

Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

So, marketing can not only justify a high price but it can also detoxify a low one.

See Jinal’s 108 highlights

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Alchemy: The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars