Jinal Shah (If I Were Marketing)

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uncovering our primate ancestry by travelling from Down House to his (and my) local Sainsbury’s supermarket in Otford in Kent. There he could have learned from point-of-sale data that, over 30,000 items on the shelves, the single item most frequently purchased, as by all grocery shoppers in Britain, is … a banana.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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