Jinal Shah (If I Were Marketing)

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just as we find it very difficult to answer the question ‘still or sparkling?’ with ‘tap’, it is also difficult to answer the question about ‘three or four’ smoke detectors with ‘one’. As Nassim Nicholas Taleb remarks, ‘the way a question is phrased is itself information’.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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