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justin spratt
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Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

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We notice and attach significance and meaning to those things that deviate from narrow, economic common sense, precisely because they deviate from it.
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Alchemy: The Surprising Power of Ideas That Don't Make Sense
by Rory Sutherland
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