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Julien Lauret
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Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

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Just as, under Maskelyne, the dominant model was astronomical rather than horological, in smoking cessation the dominant model was one of shamefn5 rather than of accommodation.
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Alchemy: The Surprising Power of Ideas That Don't Make Sense
by Rory Sutherland
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