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Julien Lauret
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Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

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What people do with their own money (their ‘revealed preferences’) is generally a better guide to what they really want than their own reported wants and needs.
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Alchemy: The Surprising Power of Ideas That Don't Make Sense
by Rory Sutherland
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