just imagine proposing the following ideas to a group of sceptical investors: ‘What people want is a really cool vacuum cleaner.’ (Dyson) ‘… and the best part of all this is that people will write the entire thing for free!’ (Wikipedia) ‘… and so I confidently predict that the great enduring fashion of the next century will be a coarse, uncomfortable fabric which fades unpleasantly and which takes ages to dry. To date, it has been largely popular with indigent labourers.’ (Jeans) ‘… and people will be forced to choose between three or four items.’ (McDonald’s) ‘And, best of all, the drink has
...more
