Mr A

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Then the pilot made an announcement that was so psycho-logically astute that I felt like offering him a job at Ogilvy. ‘I’ve got some bad news and some good news,’ he said. ‘The bad news is that another aircraft is blocking our arrival gate, so it’ll have to be a bus; the good news is that the bus will drive you all the way to passport control, so you won’t have far to walk with your bags.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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