LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
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When you see an opportunity to help your connections grow their network or business, do some business matchmaking when you can.
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they will always remember that you made the introduction. Such an act will also invoke reciprocity.
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Find two people in your network you can introduce who could benefit in some way from getting to know each other.
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You must be committed to succeed at social selling.
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“Commitment is an act, not a word.”
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must know and understand what your intentions are (your WHY)
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you do not understand your intentions, your community will not either.
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committed to being consistent.
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determine how much time you can set aside each day, week, and
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month
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Increase your authority and credibility, and the outcome is trust.
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People don’t care about your business.
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They care about their problems. Be the solution they are looking for.
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People won’t care how much you know until they know how much you care.
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People will trust you when they know you can provide the solution they need and that you care about them or their
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social proof helps us make decisions when we are uncertain,
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the world of marketing, a level of social proof is evident by the following you have.
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testimonials from your clients.
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include video testimonials where possible,
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well-written case study that succinctly shares the story of your customer’s journey and subsequent success using your product or service is a fantastic form of social proof.
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the story of their journey allows customers with similar challenges to imagine your product or service creating the same kind of results for them.
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Ask the satisfied customers who have previously provided you with a testimonial if they’d also be willing to share their testimonial in the form of a LinkedIn recommendation.
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Recommendations given by clients
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and displayed on LinkedIn can have great weight with po...
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Your social reach can also be identified through the amount of engagement you get
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ethical marketing values:
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Transparency:
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Do not withhold truthful information that is valuable to their decision-making.
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Responsib...
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Make sure that you review everything...
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Fairness:
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Avoid instigating attacks or false comparisons against your competitors.
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Honesty:
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Once trust is broken, it’s almost impossible to earn back.
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people always want to do business with those they trust.
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“Networking isn’t knowing a bunch of other people; it’s about creating meaningful connections with people so they recognize and remember you.”
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to
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build relationships, you need to move the conversation offline.
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focus on doing an excellent job.
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be happy about what you do, because if you aren’t happy, it’s hard to make others happy.
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Networking is key.
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To be successful at LinkedIn, you need to have a concrete plan, with a specific list of activities that you commit to doing.
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Daily Social Selling Activities Activity: Find Prospects
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mine LinkedIn for potential prospects. It’s important to set a target number of new prospects to reach out to every day—the
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Send Connection Requests
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Leverage Existing Client Relationships
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Connect with your clients Follow your clients’ company pages Engage with their posts
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Connect with others in their organization
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Build
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concrete relationships by staying in touch with clients—think