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May 1 - May 31, 2020
introductions See who your clients ...
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Send Welcome Message to New Connections
Use the message you created in Chapter 6, and add additional personalization so it doesn’t come across as a templated message.
Review the profiles of the incoming connection requests you are receiving. If they fall into the category of potential prospects, follow through with Steps 3 through
5
Send Relationship-Building Messages
send a relationship-building message that is designed to continue building rapport and also to provide value to your new connection. Use the message you created in Chapter 6 and add additional personalization to it to increase the effectiveness. Make
sure that any content resource you send to your potential prospect in this message is 100 percent relevant to them.
Send Message to Move Conversation Offline
your prospect responds positively to this message, you will move right into scheduling that offline conversation. Those
Not everyone you consider a prospect is an “ideal prospect,” while others may just not be ready at this point.
Respond to Replies/Messages Received Responding to messages must be done daily.
Review Who’s Viewed Your Profile When people view your profile, it presents an opportunity for you to connect with
them.
If they are a potential prospect or someone else you may want to be connected to, go ahead and send them a connection request.
With a free account, you’ll only see the last five people who viewed your profile,
Post Status Updates If you are serious about generating leads on LinkedIn and positioning yourself as an authority, post at least one daily status update.
some days, when I come across a compelling piece of content, or I have a thought-provoking idea or tip I want to share, I post two or more times.
Some social media management tools you may want to look at for scheduling posts include: . Agorapulse . Buffer . Hootsuite
Review Your Notifications Every day
Engagement is an essential part of building relationships and generating new clients.
Status updates and Publisher posts can help you get seen by your 2nd-degree connections and beyond when your 1st
degree connections begin to engage with your posts. When your 1st-degree connections like or comment on your status updates, your 2nd-degree connections will see your content and have the opportunity to engage with it as
is a great time to reach out and send a connection request when a 2nd- or 3rd-degree connection engages positively with your content. Here is an example connection request you can use when this occurs:
Nurture Prospects
Prospects that didn’t respond to your request to move the conversation offline require further nurturing. When you come across something that would be of interest to them
send them a private message
Nurturing prospects is especially crucial if you have a list of people you consider falling into the hot prospect category. Hot prospects are the people you want to stay in touch with, monitor, and continue to follow up with.
When you come across an article
you might write:
Post Article on LinkedIn Publisher If building authority, credibility, and trust is your goal, then creating high-value content should be a priority.
LinkedIn Publisher posts are also indexed by Google
Take advantage of the powerful Google indexing that is available by posting articles to LinkedIn Publisher.
great place to start is by re-posting the most popular and relevant articles from your blog onto LinkedIn Publisher.
or media. To ensure that Google has indexed the post on your website first, wait at least a few days after posting
the article
To increase the number of views your post gets, be sure to add a cover image.
Request Warm Introductions and Referrals A great way to build your network and jumpstart potential relationships with new connections is by having a mutual connection introduce you. This is known as a warm introduction. Each
week, you should look at your 2nd-degree connections for potential prospects that you would like to connect with and then see who you are mutually connected to, and request a warm introduction from those you know well enough to ask.
“I see we’re both connected to <Name of 2nd-degree connection>. Do you know them personally, or are you just connected on LinkedIn?” If they say they know them personally, then politely ask for a warm introduction.
Give and Request Recommendations
provide a recommendation to someone in your network whenever an appropriate opportunity presents itself.
there’s somebody in your network who you feel comfortable recommending and whose credibility and expertise you can vouch for, then go ahead and write them a recommendation.
Endorse Others’ Skills
If you get 100 endorsements for a particular keyword and somebody else has only 10 endorsements for the same keyword,
Another benefit to endorsing others is when they receive a notification that you’ve endorsed them; this could result in a conversation or them reciprocating and endorsing some of your skills.
put it all together to create a written plan you can follow daily and weekly.
Documenting Your Social Selling Playbook “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”
The first thing you need to determine is how many prospects you want to connect with each day. Next, decide how much time you can devote to your action plan every day,
you need to turn your list of activities into a written social selling playbook.
