Chelms Varthoumlien

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People have Jobs; things don’t. It doesn’t make sense to ask, “What Job is your product doing?” or say, “The Job of the phone is…” or “The Job of the watch is…” Phones, watches, and dry-cleaning services don’t have Jobs. They are examples of solutions for Job.
When Coffee and Kale Compete: Become great at making products people will buy
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