Iain  Lennon

28%
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Anthony wouldn’t have got the same depth of insight had he interviewed parents only about what they did and didn’t like about the play. Had he done that, he would have ended up getting a lot of feedback about how to make the play better—but only in comparison with other plays.
Iain  Lennon
Good
When Coffee and Kale Compete: Become great at making products people will buy
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