Alignment and distributed decision-making. Insights around a customer’s Jobs to be Done serves as a "true north". Everyone in the business will use the same customer insights to market, design, build, and manage solutions that customers will buy and use to make progress in their lives. This empowers employees throughout the organization to make good decisions that align with the job, be autonomous and innovative.
Nice. Liked "Baked In", and Cagan's 'empowered teams'
