Iain Lennon
Iain ’s Kindle Notes & Highlights
When Coffee and Kale Compete: Become great at making products people will buy, by Alan Klement

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The first group is push and pull, or the forces that work together to generate demand. The other group is inertia and anxiety, or the forces that work together to reduce demand.
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When Coffee and Kale Compete: Become great at making products people will buy
When Coffee and Kale Compete: Become great at making products people will buy
by Alan Klement
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