Ten Arguments for Deleting Your Social Media Accounts Right Now

by Jaron Lanier

What might once have been called advertising must now be understood as continuous behavior modification on a titanic scale.

The core process that allows social media to make money and that also does the damage to society is behavior modification. Behavior modification entails methodical techniques that change behavioral patterns in animals and people. It can be used to treat addictions, but it can also be used to create them.

When you live as if there’s nothing special, no mystical spark inside you, you gradually start to believe it.