When a candidate, or any other customer, buys access to user attention through Facebook, the amount of access isn’t just determined by how much is spent, but by how well Facebook’s algorithms determine the customer is also promoting and increasing the use of Facebook. People who worked on the social media strategy of the Trump campaign have claimed15 that Trump gained hundreds of times more access16 for a given spend than did the Clinton campaign, though Facebook claims that wasn’t so, without revealing enough to make the story transparent.
