The above sketch of an alternate business model for what are now BUMMER services like social media and search is only one possibility. I suspect there are others. This particular idea was pitched in a book of mine called Who Owns the Future? Lately, this approach to the future of digital economics has become known as “Data as Labor.”2 DaL has gained traction in economics circles and is surely worth further exploration. It won’t be perfect, but it will be better than BUMMER.
