The cheerful rhetoric from the BUMMER companies is all about friends and making the world more connected. And yet science reveals1 the2 truth.3 Research4 shows a world that is not more connected,5 but instead suffers from a heightened sense of isolation.6 The pattern7 has become so clear8 that even research published by social media companies shows how they make you sad. Facebook researchers have practically bragged9 that they could make people unhappy without the people realizing why.
