For a while, it wasn’t uncommon for an ad for something innocuous, like soap, to be streamed in sequence with a horrible terrorist-recruitment video. When advertisers complained—and only then, after the fact—Google started to root out terrorist content.1 Actual money was paid to affected advertisers in compensation. The advertisers are the true customers, so they have a voice. Do ordinary users get to say as much about the context in which they are placed by BUMMER schemes?
