But there’s something about the rigidity of digital technology, the on-and-off nature of the bit, that attracts the behaviorist way of thinking. Reward and punishment are like one and zero. It’s not surprising that B. F. Skinner was a major player in the earliest days of digital networking, for instance.15 He saw digital networks as an ideal way to train a population for the kind of utopia he sought, where we’d all just finally behave. One of his books was called Beyond Freedom and Dignity. Beyond!
