The judgments of the BUMMER algorithms that classify you might not be meaningful or reliable in a scientific sense, but they really do matter in real life. They play into what news you see, whom you’re introduced to as a potential date, what products you are offered. Judgments based on social media might determine what loans you can get,25 which countries you can visit,26 whether you get a job,27 what education you can receive,28 the outcome of your auto insurance claim,29 and your freedom to congregate with others.30
