Cranmer was not the man to initiate the first hesitant English imitation of Lutheran Flugschriften. The likelihood is that Cromwell was doing what he did so often in the next few years, nudging the King into an enthusiasm which Henry then made his own. Cromwell was not himself inclined to authorship, but he was a vigorous impresario of many other voices, directing an increasingly formidable output of official propaganda not merely in print, but in the pulpit and popular drama. His hour for such enterprise had come: for, as we have seen, by the end of 1531 the King was allowing him the