Our friend Kristen Brillantes uses what she calls the Sour Patch Kid method when she says no. Just like the candy, Kristen’s answers are sour at first but sweet at the end. For example: “Unfortunately, my team won’t be able to participate. But you might ask Team X; they’d be perfect for this kind of event.” The key, says Kristen, is to make sure the sweet ending is authentic, not an empty add-on. If she can, she’ll offer a connection to another person with capacity or interest for whom the invitation might be a cool opportunity. If not, she offers encouragement or gratitude. Something as
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