Coursera rolled up its team-level objectives to top-line strategic objectives, which in turn rolled up to five core values: • Students first. Engage and increase value to students; extend reach to new students. • Great partners. Be a great partner to universities. • Think big and advance pedagogy. Develop an innovative, world-class education platform. • Care for teammates and be human, be humble. Build a strong, healthy organization. • Do good, do well. Experiment and develop a sustainable business model.
