Measure What Matters

by John Doerr

KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable.

“Intel delivers.”

weal.”

management by objectives—or

nuts-and-bolts

all four OKR superpowers: focus, alignment, tracking, and stretching.

OKR Principles

lost the forest for the trees.

The philosopher and educator John Dewey went a step further: “We do not learn from experience … we learn from reflecting on experience.”

But regardless of scope or scale, they fit my favorite definition of entrepreneurs: Those who do more than anyone thinks possible … with less than anyone thinks possible.fn1

When you aim for the stars, you may come up short but still reach the moon.

Peter Drucker,

“Not everything that can be counted counts, and not everything that counts can be counted.”