Measure What Matters
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Brett Kopf used OKRs to overcome attention deficit disorder.
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They’ve helped make our crazily bold mission of “organizing the world’s information” perhaps even achievable.
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Barely a year after incorporating, Google had planted its flag: to “organize the world’s information and make it universally accessible and useful.”
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Larry Page and Sergey Brin.
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He was a blue-sky thinker with his feet on the ground.
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Ideas are easy. Execution is everything.
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It is a collaborative goal-setting protocol for companies, teams, and individuals.