Measure What Matters

by John Doerr

Ideas are easy. Execution is everything.

There are so many people working so hard and achieving so little.

Measuring what matters begins with the question: What is most important for the next three (or six, or twelve) months?

A three-month horizon curbs procrastination and leads to real performance gains.

if we try to focus on everything, we focus on nothing.

The single greatest motivator is ‘making progress in one’s work.’ The days that people make progress are the days they feel most motivated and engaged.”