Measure What Matters

by John Doerr

Part Two covers OKRs’ applications and implications for the new world of work: CFRs (chapters 15 and 16): The failings of annual performance reviews have sparked a robust alternative—continuous performance management. I will introduce OKRs’ younger sibling, CFRs (Conversation, Feedback, Recognition), and show how OKRs and CFRs can team up to lift leaders, contributors, and organizations to a whole new level. Continuous Improvement (chapter 17): As a case study for structured goal setting and continuous performance management, we see a robotics-powered pizza company deploys OKRs in every aspect of its operations, from the kitchen to marketing and sales. The Importance of Culture (chapters 18, 19, and 20): Here we’ll explore the impact of OKRs on the workplace, and how they ease and expedite culture change.