Measure What Matters

by John Doerr

(Wrong decisions can be corrected once results begin to roll in. Nondecisions—or hastily abandoned ones—teach us nothing.)

Without an action plan, the executive becomes a prisoner of events. And without check-ins to reexamine the plan as events unfold, the executive has no way of knowing which events really matter and which are only noise.”

If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.”

“We do not learn from experience … we learn from reflecting on experience.”

Unsuccessful companies scale beyond the leadership team’s capacity, and they die. Successful companies scale beyond the team’s abilities and the team gets replaced.