Even with relatively unimportant decisions, mistakes can take a toll. When you put a lot of time and effort into choosing a restaurant or a place to go on vacation or a new item of clothing, you want that effort to be rewarded with a satisfying result. As options increase, the effort involved in making decisions increases, so mistakes hurt even more. Thus the growth of options and opportunities for choice has three, related, unfortunate effects. It means that decisions require more effort. It makes mistakes more likely. It makes the psychological consequences of mistakes more severe.
