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As our material and social circumstances improve, our standards of comparison go up. As we have contact with items of high quality, we begin to suffer from “the curse of discernment.” The lower quality items that used to be perfectly acceptable are no longer good enough. The hedonic zero point keeps rising, and expectations and aspirations rise with it.
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So, one might wonder "is change bad, or mostly pointless?".
The Paradox of Choice: Why More Is Less
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