The Paradox of Choice: Why More Is Less

by Barry Schwartz

quality all that matters? No, I don’t think so. I have interacted with college students for many years as a professor, and in my experience, students who think they’re in the right place get far more out of a particular school than students who don’t. Conviction that they have found a good fit makes students more confident, more open to experience, and more attentive to opportunities. So while objective experience clearly matters, subjective experience has a great deal to do with the quality of that objective experience.