Coaches can bridge that gap because they’re objective, not caught up in the environment that so often corrupts us. They can remind us of our original intentions. They can recall the times when we displayed desirable behavior and help us summon up the will to do so again. That’s what Coaches do. But over time, after many reminders, we learn and adapt. We recognize the situations where we’ll likely stray from our plans. We think, “I’ve been here before. I know what works and what doesn’t.”
