We define what makes a trigger encouraging. One man’s treat is another man’s poison. The sudden appearance of a bowl of Rocky Road ice cream may trigger hunger in us and disgust in our lactose-intolerant dinner companion. Likewise, we define what makes a trigger productive. We all claim to want financial security; it’s a universal goal. But when we get our year-end bonus, some of us bank the money while others gamble it away over a weekend. Same trigger, same goal, different response.
