Who are my subscribers? Try asking SAP or Oracle how many active subscribers you have at any one time, and they’ll be stumped. The concept simply doesn’t exist in their universe. Systems of record for orders, accounts, and products? Sure. But ask your ERP how much upsell business you’ve done, or how many customers have renewed in the past year, and you’ll get a blank stare. ERP is simply not built around customer-centric transactions. And unless you can monetize customer relationships over time, you’re dead in the water.
