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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

4.04  ·  Rating details ·  262 ratings  ·  26 reviews
Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate
Kindle Edition, 256 pages
Published June 5th 2018 by Portfolio
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4.04  · 
Rating details
 ·  262 ratings  ·  26 reviews

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Jun 11, 2018 rated it liked it
Once you get past first half, which is like a magazine-like article on why subscriptions are the next big thing (netflix!), book settles down with some very good, even valuable insights into what's required to strategically win with subscription model. And also, some of the things to watch out for.
Marko Suomi
Jul 19, 2018 rated it really liked it
Shelves: non-fiction-2018
Aidosti hyvä "bisneskirja"! Millaista olisi, jos kaikki perustuisi kuukausitilausmalleihin, kuten Netflixilla? Autot, isot koneet yms. Hienoa visiointia ja käytäntöä.
Ronald J.
Sep 14, 2018 rated it really liked it
We used to know the people we bought from: the butcher, baker, blacksmith, barber, farmer, etc. All that knowledge got lost in Industrial Revolution ushered in the product era. It's not coming back in a big way. The idea is turn customers into subscribers—the Subscription Economy: "World is moving from products and services to subscriptions, favoring access and outcomes [Transformations] over ownership and deliverables. Customization, not standardization, constant improvement, not planned obsole ...more
Dmitry Kuriakov
Jan 12, 2019 rated it did not like it
Shelves: marketing
Во-первых, книга скучна. Я одолел книгу только со второго раза, т.к. читая её в первый раз, я дошёл где-то до середины и бросил. Во-вторых, возможно сама тема не подразумевает создание интересного контента. Автор взял тему «subscribe», а это, всё равно что взять тему «продажа по каталогам». Можно ли написать интересную книгу? Ну, возможно можно, но для этого должен быть не только талант (я сомневаюсь, что у авторов он имеется), но и хорошая база собранной и проанализированной информации.
Чуть мен
Christopher Rae
Nov 17, 2018 rated it it was amazing
The first part of the book is a little simplistic and general in explaining what a subscription is and examples of companies doing it and why it benefits the end user as well. But then midway through the book it gets into some really meaty bits in revenue and cost forecasting from the financial perspective which is great and a set of counter arguments that help you plan your company for the inevitable drop in revenue before it smooths out again. Also some great examples of brainstorming around h ...more
Gayendra Abeywardane
Jul 28, 2018 rated it it was amazing
Feeling a bit zen after reading Subscribed.

'Subscribed' describes in detail how the world is transitioning from physical ownership into owning less and getting more value. DVDs to Netflix. CD/downloads to Spotify. Boxed Software to cloud services. How more than ever companies and services need to understand to what their customer needs and deliver amazing services quickly and economically. How to approach the exploding phenomena of 'Internet of Things' (IoT). How to deliver IoT services to the w
Vamsi Thatha
Jan 25, 2019 rated it really liked it
Subscribed is an interesting book. It goes deep into the details(it’s birth, growth and it’s current status) of subscription economy. If you are someone who is working/own in/a subscription based business then you should definitely consider reading this book. In some of the sections the other goes out of context connecting things that do not have any relation to the Subscription business. But the story about adobe is quite interesting and reinventing new financial standards for subscription econ ...more
Jan 12, 2019 rated it really liked it
A very relevant read about how the world is shifting from “physical ownership” to a “subscription economy”. Fascinating to read that it’s not just tech/media (Netflix, Spotify) that’s adopting a subscription model - it has transcended to other sectors such as retail, transportation, manufacturing etc. The subscription model is here to stay because of the benefits from customer profiling - preferences are retained once you establish a 1-to-1 direct relationship with your customer. The second part ...more
Matthew Ho
Nov 05, 2018 rated it it was amazing
Great book. First 1/3 is raving on about subscription models and why they are awesome. then some practical tips on building a subscription business. One of the key takeaways is that subscription model is very different model and brings you much closer to the business. New systems are required to enable upgrades, cross-sells, unsubscribe, pauses of subscriptions, etc.. Charts are so-so at the end. Overall I liked it. Very useful for anyone working in a subscription business! Was inspired by the e ...more
Oct 29, 2018 rated it really liked it
Business as usual no longer applies. Customers have more control over the success or failure of a company as one and done purchases change to more subscription bases services, it is imperative that organizations meet the value proposition for customers and change business thoughts that were standard in the past. This book gives a good general overview and the challenges meeting companies today and the new business models needed to be successful in the marketplace.

I listened to this book, but wi
Andy Gettings
Sep 18, 2018 rated it liked it
Shelves: audio-book, business
I liked it. Decent, timely insight into the subscription model. In 1.5 years (i.e., 2020), this book will almost certainly be out of date. Some very good, albeit self-serving insights from the CEO of Zuora which happens to provide billing for subscriptions about why and how to use customer-centric subscriptions for many different products (music, TV, cars, construction equipment, more), turning that into a service, and once done, how to maintain, account, improve and grow.
Jan 13, 2019 rated it it was amazing
This is one of the best written business books I've ever read. Entertaining, concise and useful throughout, which sadly is a rarity among most business books that feel repetitive after chapter 2. Having built and sold subscription businesses in the past, I feel like this is a must-read for anyone trying to build a business around customers and manage an organization around the "customer-centric" model. I've already bought and sent this book to friends.
Efua Ok
Oct 30, 2018 rated it really liked it
This book pretty much talks about the reasoning behind companies like Airbnb, Uber, Adobe, & Spotify subscription model.

The main focus on the subscription model is growth and switching to this model can immediately hamper profits and stock prices but, it is definitely worth it in the long run.

Adobe is a prime example. Once the switch was made from one time purchase to monthly subscription the company’s stock price took a blow but, later bounced back up.

Michael McKinney
Oct 01, 2018 rated it liked it
Really enjoyed the first 2/3 of the book. Generated thoughts and ideas regarding the movement of our society towards subscription-based goods and services. The last 1/3 fell flat for me. It tried to give the steps to building a subscription but was at such a general level I didn't feel I learned much. Overall though, I'd recommend it for a read. I'd just stop earlier.
Mr CW Orsbourn
Sep 21, 2018 rated it it was amazing
Brilliant, easy to read, modern and packed with great examples

Very well written and up to date with great examples to solidify the points being made. Anyone who enjoys business books will want to read this as it’s thought provoking and helps empower your thinking to the alternative and increasingly emerging business models around subscriptions.
Jun 23, 2018 rated it it was amazing
Fantastic overview of the subscription economy and how business models have had to change to secure growth. Amazing for those in subscription business or any B2B and B2C focused efforts.
Jul 10, 2018 rated it it was amazing
Brilliant insights into the brand new business model.
Arjun Raavish
Aug 12, 2018 rated it really liked it
A breezy read, some cool concepts.
Jan 10, 2019 rated it it was amazing
Practical, funny, easy going and with nice flow.
Herve Tunga
Jul 09, 2018 rated it it was amazing
This book is eye opening in many ways. A great introduction to Subscription related business models and reflections with insights on how to turn a business into a subscription model one.
Omar El-mohri
Jan 29, 2019 rated it it was amazing
Shelves: 2019, audio-copy
Things are changing, and a service make more sense at almost all levels rather than a product. So adapt to this reality. The book explains why, how and what to expect
Mike Arvela
Feb 03, 2019 rated it really liked it
A really solid book. Interesting anecdotes. Also untypically to American business books, doesn’t make the mistake of needlessly repeating the same few tenets over and over.
Tatiana Rymarenko
Jul 12, 2018 rated it it was amazing
Well supported argument, nicely presented, not too verbose
Islam Midov
Oct 15, 2018 rated it liked it
It's the book with narrow but interesting focus on "subscriptiozing" of modern business. As VC I believe that subscription based model do actually possess some unique features and advantages.
But I cannot agree with the author that it's new business model for everyone including auto and real estate industry.
I don't have a doubt that the hype about aS will pass, and people will find the industries and products where this model can be viable and will stop trying to apply aS everywhere. It's normal
rated it it was ok
Dec 21, 2018
Matt Buchan
rated it liked it
Sep 02, 2018
David Keirsey
rated it it was amazing
Oct 29, 2018
Anna Holopainen
rated it really liked it
Aug 30, 2018
Sarah Isle
rated it really liked it
Jul 30, 2018
Jack Reid
rated it it was amazing
Aug 22, 2018
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“What are the common threads among these three groups of companies? Whether it’s GE, Amazon, or Uber, they are all succeeding because they recognized that we now live in a digital world, and in this new world, customers are different. The way people buy has changed for good. We have new expectations as consumers. We prefer outcomes over ownership. We prefer customization, not standardization. And we want constant improvement, not planned obsolescence. We want a new way to engage with business. We want services, not products. The one-size-fits-all approach isn’t going to cut it anymore. And to succeed in this new digital world, companies have to transform.” 1 likes
“Today successful companies start with the customer. They recognize that customers spend their time across many channels, and wherever those customers are, that’s where they should be meeting their customers’ needs. And the more information you can learn about the customer, the better you can serve their needs, and the more valuable the relationship becomes. That’s digital transformation: from linear transactional channels to a circular, dynamic relationship with your subscriber.” 1 likes
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