Working out of Marc Benioff’s rented one-bedroom apartment, we knew we wanted to build a new kind of user experience, one that would feel as seamless and intuitive as buying a book on Amazon. But as we got into it, we realized this required us to change our whole way of thinking. We had to reevaluate the whole purpose of a software company, changing the fundamental question from “How many products can I sell?” to “What does my customer want, and how can I deliver that as an intuitive service?”
