Subscription business sales have grown substantially faster than two key public benchmarks—S&P 500 sales and US retail sales. Overall, the SEI reveals that subscription businesses grew revenues about eight times faster than S&P 500 company revenues (17.6 percent versus 2.2 percent) and about five times faster than US retail sales (17.6 percent versus 3.6 percent) from January 1, 2012, to September 30, 2017.

