Cross-selling also provides an impetus for innovation. Subscription companies that want the ability to cross-sell need to be continually adding new services, features, functionality, and offerings to entice customers to get more value out of the service. Your subscription service is an ongoing experience that can represent wildly disparate margins of financial value. The more you put into that service, the greater the yields. The real work starts after the sale. That’s why all these companies like Amazon and Netflix keep surprising us with cool new stuff. If you’re just managing expectations,
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