The Infinite Game

by Simon Sinek

In the Infinite Game, the true value of an organization cannot be measured by the success it has achieved based on a set of arbitrary metrics over arbitrary time frames. The true value of an organization is measured by the desire others have to contribute to that organization’s ability to keep succeeding, not just during the time they are there, but well beyond their own tenure. While a finite-minded leader works to get something from their employees, customers and shareholders in order to meet arbitrary metrics, the infinite-minded leader works to ensure that their employees, customers and shareholders remain inspired to continue contributing with their effort, their wallets and their investments.

Microsoft was focused on beating Apple, but Apple was focused on acheiving the best for their customers

Vavilov’s collection had also caught the attention of the Nazis. Obsessed with eugenics and his own health, Hitler knew the value of the seed bank and wanted it for himself and for Germany.

they hid the seed bank even from Hitler and Nazi's

Everyone can have a why, but everyone does not have to have a just cause, you can join another person just cause or you can start your own

Marie Haga, the executive director of the Crop Trust, the organization formed in partnership with the United Nations to help support the work of global seed banks, points to Vavilov as the ostensible founder of the cause.

a just cause that carried on for centuries