Human beings are intensely social creatures whose emotional inclinations drive them to want to conform to the norms surrounding them. When a stable, shared moral horizon disappears and is replaced by a cacophony of competing value systems, the vast majority of people do not rejoice at their newfound freedom of choice. Rather, they feel an intense insecurity and alienation because they do not know who their true self is. This crisis of identity leads in the opposite direction from expressive individualism, to the search for a common identity that will rebind the individual to a social group and
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