We were brand strategists and property lawyers and human resources specialists and personal finance consultants. We didn’t know how to do anything so we Googled everything. We Googled how to survive in wild, which yielded images of poison ivy, venomous insects, and bear tracks. That was okay but we wanted to know how to go on the offensive. Against everything. We Googled how to build fire and watched YouTube videos of fires being lit with flint against steel, with flint against flint, with magnifying glass and sun.
