Wolfram Schultz, a neuroscientist at the University of Cambridge, has studied the role of rewards in learning.2 Schultz’s experiments with monkeys drew on Pavlov’s early experiments with conditioned learning in dogs. Schultz would play a loud tone to monkeys, wait for a few seconds, and then squirt some drops of apple juice into their mouths. While the experiment was unfolding, Schultz monitored the electrical activity inside individual dopamine-producing neurons in the animals’ brains. At first, the neurons didn’t fire until the juice was delivered. However, once the animals learned that the
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