Yes, people might end up buying a diet book to get the body of a model who endorses it, or a perfume to be more like the image of a celebrity whose name is on the bottle, but that all comes at a cost that is more than financial. People might feel better in the instant hit of the purchase, but in the long term it just feeds a craving to be someone else: someone more glamorous, more attractive, more famous. We are encouraged out of ourselves, to want to have other lives. Lives that are no more real than pots of gold at the end of rainbows.
