LET’S SUM UP WHERE we are. If you think about a normal decision process, it usually proceeds in four steps: • You encounter a choice. • You analyze your options. • You make a choice. • Then you live with it. And what we’ve seen is that there is a villain that afflicts each of these stages: • You encounter a choice. But narrow framing makes you miss options. • You analyze your options. But the confirmation bias leads you to gather self-serving information. • You make a choice. But short-term emotion will often tempt you to make the wrong one. • Then you live with
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