we must sacrifice to try something new. We distrust the unfamiliar. Together, these feelings make individuals and organizations biased toward the status quo. As we’ve seen throughout the book, though, a bias isn’t destiny. We can distance ourselves from these emotions by using some quick mental shifts—the time shifting of 10/10/10 or the perspective shifting of “What would I tell my best friend to do?” Those shifts let us see the outlines of the situation more clearly, and they help ensure that, in times when decisions are difficult, we’ll be able to make choices that are wiser and bolder.
