The two of us have talked to many people about thorny personal or professional decisions they were facing, and often they seemed flummoxed about the right thing to do. Then we’d ask them the “best friend” question, and almost always—often within a matter of seconds!—they’d come up with a clear answer. Usually, they were a bit surprised by their own clarity. When we’d ask, “Do you think maybe you should take your own advice?” they’d admit, “Yes, I guess I should.”
