These insights didn’t arise from asking doctors about base rates. Nor did they come from a flawed “inside view” approach—he was not simply trusting his own impressions; he was diligently gathering evidence. What, exactly, was his strategy? Brian wanted more textured information, more color. He wanted to see, with his own eyes, what life was like for these patients. And that’s what we’ll see next: In assessing our options, the best complement to the big picture is often a close-up.
