WHEN WE ASSESS OUR choices, we’ll take the inside view by default. We’ll consider the information in the spotlight and use it to form quick impressions. The Polynesian Resort looks great. My Thai restaurant is a sure thing. What we’ve seen, though, is that we can correct this bias by doing two things: zooming out and zooming in.† When we zoom out, we take the outside view, learning from the experiences of others who have made choices like the one we’re facing. When we zoom in, we take a close-up of the situation, looking for “color” that could inform our decision. Either strategy is helpful,
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