“The reason we don’t sell billions and billions of Guides,” continued Harl, after wiping his mouth, “is the expense. What we do is we sell one Guide billions and billions of times. We exploit the multidimensional nature of the Universe to cut down on manufacturing costs. And we don’t sell to penniless hitchhikers. What a stupid notion that was! Find the one section of the market that, more or less by definition, doesn’t have any money, and try to sell to it. No. We sell to the affluent business traveler and his vacationing wife in a billion, billion different futures. This is the most radical,
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